Overview
COURSE OUTLINE AND SCHEDULE
| Course | Require or Elective | Credits | Instructor |
| Entrepreneurship | Elective | 3 | Dr. Lavanchawee Sujarittanonta |
Course Description
This is an introductory graduate level course in entrepreneurship. This course includes business, management, and entrepreneurship; communication and interpersonal skills; economics; and professional development foundations. This course helps students identify opportunity and develop an understanding of the steps and competencies required for launching a new business.
This course provides an overview of the entrepreneurial process. Students are encouraged to consider and entrepreneurial career. Specific topics include characteristics of successful entrepreneurs, techniques for finding and screening ideas, the politics of new ventures, valuation and deal making, writing a business plan, buying a business, family business dynamics, entrepreneurial leadership, venture philanthropy, and managing crisis and failure.
Course Features
- Lectures 1
- Quizzes 0
- Duration 50 hours
- Skill level All levels
- Language English
- Students 13
- Certificate No
- Assessments Yes
Curriculum
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1.Introduction: Business opportunities and rewards
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2.Business environment: Managing external relations for SMEs
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3.Entrepreneurs: Characteristics and competencies Business ideas: creativity, opportunity and feasibility
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4.New business entry: paths to part-time entrepreneurship & paths to full-time entrepreneurship
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5.Business strategies Business plans
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6.SME business marketing: product and pricing strategies SME business promotion
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7.SME distribution and location
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8.Mid-Term Examination
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9.Marketing plans
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10.SME accounting Lifeblood of the business Small business finance
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11.Assets: Inventory and Operations Management
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12.SME protection: Risk management and insurance Legal issues for small business
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13.Human resource management for SMEs
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14.Conclusion: Achieving success as an entrepreneur
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15.Term Project Presentations & Final Examination
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Instructor
